Bohita Research

We Tracked 10,000 LinkedIn Ads.
Here's When They Die.

DEADLINE ads collapse at 2,000 impressions with an 84% CTR drop. SAAS ads hit 50% decay at 2,500. SCALE ads fade logarithmically. The data reveals: you need a creative factory, not a hero ad.

Published: December 2024
•
Data: Nov-Dec 2024
•
8 min read

Key Findings

84%
CTR drop for DEADLINE ads after 2,000 impressions
2,400
Impressions until 50% decay across all segments
11
New creatives needed per month for $500 budget (SaaS)

Methodology

We analyzed 10,000+ LinkedIn ad impressions from Bohita Ads-generated videos across three audience segments: DEADLINE (agencies in crisis), SAAS (technical founders), and SCALE (established brands).

Platform:
LinkedIn Ads (Nov-Dec 2024)
Model:
Polynomial & logarithmic regression
Metric:
Click-through rate (CTR) decay
Segments:
3 distinct audience types

Note: All data from Bohita Ads-generated video ads. CTR measured from first impression to creative retirement.

Decay Curves by Segment

500
1.9%
-18%
1,000
1.56%
-43%
2,000
1.09%
-50%
2,500
0.96%
-53%
3,000
0.9%
Working
Declining
Half Dead
Dead

SAAS (Founder)

Model Type
Polynomial (R²=0.204)
Decay Pattern
Steady, predictable decline
Recommended Refresh Point
Every 2,400 impressions

How Many Creatives Do YOU Need?

$500
Total Impressions
14,286
Creatives Needed
6
Refresh Every
$83
Reality check: At $500/month for SAAS (Founder), you need 6 new creatives per month. That's either $3,000 to an agency or 24 hours of your time.

The Core Insight

The "winner" isn't the creative with highest CTR. It's the creative that decays slowest. But even that dies in 2-3 weeks.

You need a creative factory, not a single hero video.

This is why Bohita Ads exists.

Stop Fighting Ad Decay Manually

Bohita Ads generates the creative volume you need to stay ahead of decay. Create 10+ videos in 20 minutes, not 20 hours.

Try Bohita Ads FreeSee Pricing

Free tier available • No credit card required

CITE THIS RESEARCH

Bohita Research Lab. (2024). LinkedIn Ad Decay Study: When Do Ads Die? Retrieved from https://tora.bohita.com/research/ad-decay-study